Marketing Executive

Key Responsibilities: Brand Strategy Implementation: - Assist in developing and implementing brand strategies that align with company objectives. - Ensure brand consistency across all marketing channels, including digital, print, social media, and events. Campaign Development: - Collaborate with the marketing team to plan and execute brand campaigns. - Oversee the creative process to ensure that brand guidelines are followed in all marketing materials. - Measure and report on the success of campaigns, adjusting strategies as needed. Market Research & Analysis: - Conduct market research to understand the competitive landscape and identify key opportunities for brand growth. - Analyze consumer behavior and trends to inform branding decisions. - Track and evaluate competitor strategies and market positioning. Brand Communication: - Work with PR teams to create and manage brand-related communications, press releases, and public statements. - Ensure that all brand communication is aligned with the company’s voice and values. Collaboration & Coordination: - Work closely with cross-functional teams, including product development, sales, and customer service, to ensure that the brand message is consistent. - Act as a liaison between internal teams and external agencies, such as advertising and media partners. Brand Identity Maintenance: - Manage and maintain the brand’s visual and verbal identity across all touchpoints. - Develop guidelines for the proper use of logos, color schemes, and tone of voice. Event Management: - Assist in planning and executing brand events, launches, and sponsorships. - Ensure that events represent the brand accurately and attract the target audience. Digital Presence & Social Media: - Oversee the brand’s digital presence, including website content and social media channels. - Develop content that reflects the brand’s values and engages with the audience.