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Senior Brand Executive (Oil & Gas)

  • Full Time, onsite
  • Agensi Pekerjaan Ideal Reliance Sdn Bhd
  • Kuala Lumpur, Malaysia
Salary undisclosed

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ROLE AND RESPONSIBILITIES

JOB PURPOSE:

  • This position is designed to help develop and implement effective brand-building strategies across multiple touch points.
  • To reach out to our target audience and increase sales, brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives.

PRINCIPAL ACCOUNTABILITIES:

  • Understand customer & trade behaviour and market trend for B2B: CRT & Industrial sector and its range of products.
  • Assist in data analysis: Prepare reports on brand performance and sales. Analyze industry, competition and market trends.
  • Support E2E i.e. integrated marketing campaign, consumer activation, media launch, agency and supplier management, integration with indirect channel & retail, premium & POS ordering and delivery and ensure smooth execution in trade.
  • Support in working together with trade manager, sales team on BTL / Trade activations.
  • Lead development and implementation of sub-projects / short term execution plans.
  • Maintain up- to-date brand maps, pricing strategies, market-relevant list prices and floor prices. Also, track competitive review along with distributors and agencies.
  • Assist in SP&A management, PR/PO/Invoicing, EUP management & inventory tracking.
  • Lead brand campaigns activations and promotions for well-rounded integration- to deliver business growth.
  • Support on roadshows and events.
  • Coordinates brand sponsorship/contract and administrative matters.

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

  • 2-3 years experience with marketing or engineering background.
  • BSc/BA in Marketing, Business, Engineering or related fields.
  • Previous exposure to B2b sector, experience in Lubricant industry is an added advantage.
  • Excellent written and verbal communication skill - English/Malay/Chinese.
  • Mobile and willing to work flexible hours.
  • Comfortable to operate independently.
  • Driving License.

ADDITIONAL DETAILS:

  • Work location: KL Sentral, Kuala Lumpur
  • Contract duration: 12 months
  • Salary offered: Up to RM 7,000