Senior Brand Executive (Oil & Gas)
Salary undisclosed
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ROLE AND RESPONSIBILITIES
JOB PURPOSE:
- This position is designed to help develop and implement effective brand-building strategies across multiple touch points.
- To reach out to our target audience and increase sales, brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives.
PRINCIPAL ACCOUNTABILITIES:
- Understand customer & trade behaviour and market trend for B2B: CRT & Industrial sector and its range of products.
- Assist in data analysis: Prepare reports on brand performance and sales. Analyze industry, competition and market trends.
- Support E2E i.e. integrated marketing campaign, consumer activation, media launch, agency and supplier management, integration with indirect channel & retail, premium & POS ordering and delivery and ensure smooth execution in trade.
- Support in working together with trade manager, sales team on BTL / Trade activations.
- Lead development and implementation of sub-projects / short term execution plans.
- Maintain up- to-date brand maps, pricing strategies, market-relevant list prices and floor prices. Also, track competitive review along with distributors and agencies.
- Assist in SP&A management, PR/PO/Invoicing, EUP management & inventory tracking.
- Lead brand campaigns activations and promotions for well-rounded integration- to deliver business growth.
- Support on roadshows and events.
- Coordinates brand sponsorship/contract and administrative matters.
QUALIFICATIONS AND EDUCATION REQUIREMENTS:
- 2-3 years experience with marketing or engineering background.
- BSc/BA in Marketing, Business, Engineering or related fields.
- Previous exposure to B2b sector, experience in Lubricant industry is an added advantage.
- Excellent written and verbal communication skill - English/Malay/Chinese.
- Mobile and willing to work flexible hours.
- Comfortable to operate independently.
- Driving License.
ADDITIONAL DETAILS:
- Work location: KL Sentral, Kuala Lumpur
- Contract duration: 12 months
- Salary offered: Up to RM 7,000
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