Associate, Marketing (2-Year Contract)

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose

This role reports to the Senior Manager to plan and execute integrated marketing activation and PR plans. You will also provide recommendations for integrated plans, provide input and support in the development and execution of marketing plans to ensure they meet marketing & commercial objectives that are aligned with global vision while understanding local business needs.

Candidate must be proficient with data analysis for sales promotion, activation & various in-house systems.

The successful individual will leverage their proficiency in Marketing to…

• Execute marketing plans and strategies to increase brand awareness and drive customer acquisition & retention
• Implement measurement strategies that align with campaign goals.
• Ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
• Identify new opportunities and stay up to date with industry trends to continuously improve marketing strategies.
• Collaborate with other business units to ensure marketing initiatives align with overall brand goals and objectives.
• Plan and coordinate marketing events and on-ground activations.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Collaborate with our internal Digital team to align on the media buys & objective.
• Develop and maintain relationships with social media influencers and brand ambassadors.
• Monitor and analyze social media metrics to track the success of our campaigns.
• Create and execute marketing campaigns, including product launches, roadshows, and media events.
• Work with external agencies and vendors to develop and execute marketing campaign, collateral, digital, events and activations.
• Monitor and manage the marketing budget to ensure campaigns are executed on time and within budget.
• Undertake any and all other duties and responsibilities as so instructed by the superior and/or Company.
  
  

Marketing activation

• On rotation works as a project manager for specific activation with cross functional local & regional teams to lead and ensure smooth operation.
• Point of contact with 3rd party business partner
• Work with global team on conceptualizing of campaign & activation setup
• Develop compelling proposal for internal & external stakeholder with clear objective & ROI.
• On ground support
• Recap reports
  
  

Retail Marketing

• Work closely with local cross-functional teams to conceptualize, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
• Good analytical skill to read data & dashboards to determine effectiveness of sales promotion online & offline
• Strategize, plan and manage compelling local in-store customer events that are in line with global brand strategy
• Partner with global and regional CRM to drive name capture and database growth across retail and outlet stores
• Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc
  
  

Media

• Timely submission of assets request & monitoring media buys across traditional all media buys (OOH, print, advertorials, experiential) platforms to support global focuses and local business needs
• Analyze impact across all mediums and make recommendations accordingly on future investment
  
  

PR & Communications

• Partner with PR agency to execute PR strategy to elevate the brand perception and awareness
• Manage all sample inventory in partnership with the PR agency to support all requests
• Strategize, plan and manage brand events across all steps to execution
• Plan local KOL activities to support brand elevation and desirability
  
  

Qualifications and Skills Required The ideal candidate will have:

• 5+ years of marketing experience and strong functional skills in consumer & brand marketing.
• Strong analytical skills with a goal-oriented attitude
• Strong project management skills from design to completion with an action orientation
• A passion for fashion and sensitivity to trends.
• Experience in the retail industry will be an added advantage.
• Positive, driven and can work independently and collaboratively in a team environment.
• Strong written and verbal communication skills to present a story in an inspiring and convincing manner.
  
  

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  
  

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.