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ABBOTT'S MEDICINES BUSINESS
At Abbott, we’re all about helping people live their best lives through better health with our life-changing technology. Whether it’s an ordinary headache or a more serious illness, we want people to get better fast, so they can go back to doing the things they love.
In our medicines business, that means being the company that transforms the way people in emerging markets use medicines, so that people can rely on our quality, trusted medicines and services to live not just longer, but better.
Primary Job Function
The Specialty Care Business Unit Manager is responsible for driving the overall performance of the Specialty Care Business Unit. This includes sales & marketing excellence, strategic planning, stakeholder engagement, and team leadership to ensure sustainable growth and alignment with the company's strategic objectives.
Core Job Responsibilities
1. Marketing Excellence
At Abbott, we’re all about helping people live their best lives through better health with our life-changing technology. Whether it’s an ordinary headache or a more serious illness, we want people to get better fast, so they can go back to doing the things they love.
In our medicines business, that means being the company that transforms the way people in emerging markets use medicines, so that people can rely on our quality, trusted medicines and services to live not just longer, but better.
Primary Job Function
The Specialty Care Business Unit Manager is responsible for driving the overall performance of the Specialty Care Business Unit. This includes sales & marketing excellence, strategic planning, stakeholder engagement, and team leadership to ensure sustainable growth and alignment with the company's strategic objectives.
Core Job Responsibilities
1. Marketing Excellence
- Develop and manage the annual budget and strategic marketing plan to align with overall business objectives.
- Implement pricing strategies and determine tender prices to optimize profitability and market competitiveness.
- Monitor expenditures meticulously to ensure efficient allocation of resources in line with the business plan.
- Develop and execute strategic marketing plans that drive brand growth and market share.
- Conduct market analysis to identify trends, opportunities, and threats, and adapt strategies accordingly.
- Collaborate with cross-functional teams to ensure successful product launches and market entry.
- Build and maintain strong relationships with healthcare professionals (HCPs) in both private and government sectors.
- Share product information effectively, conducting presentations and influencing key opinion leaders (KOLs) to increase brand and product awareness.
- Develop and execute stakeholder management plans for KOLs, delivering Continuous Medical Education (CME) and product training sessions to drive product adoption.
- Lead the creation and implementation of sales strategies that empower the team to achieve and exceed targets.
- Analyze sales performance data and provide actionable insights to optimize team productivity and market impact.
- Align commercial plans with marketing initiatives to drive unified and effective campaigns.
- Build and maintain strong working relationships with internal stakeholders, including marketing, medical, regulatory, and finance teams.
- Collaborate across departments to align business strategies and maximize the impact of the Oncology Business Unit.
- Ensure compliance with company policies, industry regulations, and ethical standards.
- Stay informed about industry trends, competitor activities, and advancements in oncology to inform strategic decisions.
- Provide regular market insights and forecasts to senior management to shape future business strategies.
- Bachelor's Degree in Lifesciences, Business or related fields.
- Minimum of 8 years of experience in specialty care, pharmaceutical, or healthcare industry.
- Proven track record of successful P&L management and strategic planning.
- Strong experience in stakeholder engagement, particularly with KOLs and HCPs.
- Excellent leadership and team management skills.
- Ability to analyze complex data and translate insights into strategic actions.
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