Advertising and Promotion- To coordinate and implement assigned advertising and promotions projects as well as public relations effort to meet the overall objectives of the Mall.
- To help identify, plan, and organize suitable themed promotions for the Mall to achieve strong brand identity and positioning, at the same time maintain strong market presence.
- To evaluate feasibility of every promotional against Company’s policies, objectives, and target market.
- To conduct market research and compiling figures or statistics towards the preparation of advertising and promotion plans.
- To monitor and evaluate effectiveness of the promotion against existing policies, objectives, as well as target market.
- To ensure proper implementation and smooth coordination of duties amongst departments and contractors for all promotion events.
- Constantly keep abreast of the latest digital innovations and implement on the Mall’s digital platform.
- Manage online media campaigns, online advocacy, editorial planning and coordination, community outreach efforts, promotion, and etc.
- To assist in the development of monthly newsletter and preparation of mailing list.
- Measures performance of digital marketing efforts using web analytics tools i.e. Google Analytics.
- To assist in the preparation of press invitations, press releases, press kits and coordinate press gifts for all promotion events.
- To attend and provide assistance and support during the actual event as and when required.
- To assist in coordinating the photography session of the press conference or any media coverage.
- To identify and organize charitable and community related program that will enhance the Mall’s desired public perception.
- Managing good rapport with tenants and to provide support, coordination, and recommendation on any store promotions, events, or merchandising display needs.
- To assist in managing the customer loyalty program or VIP program into a profitable and long term relationship.
- Assist in managing internal communications between the Business Relations team and the tenants.
- Assist in managing external communications as well as media and public relations.
- Identify and build business relationships with strategic partners i.e. government agencies, tourism related bodies, charity / volunteer organizations, corporate organizations, and etc. for joint promotions or sponsorship opportunities.
- To handle all correspondence and administration of concept proposals, promotional license agreements, DBKL submissions, visual submissions for refund of security deposit.
- To keep an updated list of media contacts and maintain good media relations at all times.
- To maintain an orderly library of all events, projects and promotion activities, news articles, magazine advertisements, photographs, slides, artworks, leaflets, and etc.
- To tabulate and maintain an accurate record of all expenses incurred within advertising, promotions, public relations, VMD, and any other operational matters.
Visual Merchandising- To assist in developing innovative ideas and creative concepts that support the promotional efforts.
- To liaise with suppliers and display contractors on the materials, cost, timing, schedule, coordination works, as well as final set-ups for the merchandising / decorations of the Mall.
- To monitor set-up and dismantling works to ensure promotional guidelines are adhered to.
- To coordinate with advertising agency for visualization and concept for all collaterals, promotion materials, advertising and publicity materials.
- To ensure the control quality standards for all visual displays are in accordance with the existing policies, objectives, and identity of the Mall.
- To maintain and upkeep an inventory of all VMD work tools, equipment, materials, props, decorations in good working condition.
