Product Operations, User Incentives

Team and Role Introduction

Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations across the SEA market to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximising returns on cost. We are looking for talents to join our voucher and user incentives team in Lazada.

Responsibilities

• Develop steering and budget allocation framework on voucher and mechanics investment (e.g. Platform Product Discounted Voucher, Free-shipping Vouchers, Campaign Vouchers) based on multi-dimension and dynamic objective
• Work with Regional and Singapore Country stakeholders to come up with voucher and mechanics plans in both campaign basis and BAU basis, liaised with targets to strengthen user and buyer growth and ensure the operational plan with cross-functional stakeholders on vouchers creation and onsite set-up
• Develop process and cadence to monitor voucher and mechanics performance to maximize impact based on given budget. Provide guidance on budget tracking and steer decision-making
• Lead the cross-country analysis framework on voucher and mechanics’ performance analysis and insights to continually refine spend strategy/budget allocation as well as identify key learnings and share best practices with the wider teams. Familiar with experimenting methodologies such as AB-testing
• With all functions working closely with multiple teams locally and regionally to develop structure and fundamental governance/ SOPs and dashboard for clear visibilities across countries

Requirements/Qualifications

• Degree in Computer Science / Information Technology / Statistics / Business Management or its equivalent
• Min 3 years of working experience in analytics, performance marketing, promotion & mechanics management, consulting or other quantitative positions. Prior experience in e-commerce / tech industry is a plus
• Excellent business acumen with data-driven approach – able to identify insight, problem-solving and translate findings into key actions and recommendation
• Able to build quantitative models, comfortable in pulling and manipulating data, aggregate quantitative and qualitative datasets to make decisions
• Eagerness to make an impact at what you do, highly motivated and proactive - someone who thrives in a fast-paced environment, able to manage frequent pivots in priorities at ease
• Results driven, with excellent interpersonal and communication/presentation skills to collaborate with across teams, to break boundary and execute to the last mile
• Solid analytical Skills and Advanced usage of MS Excel, coding skill, SQL is a plus
• Good attention to detail, organized and can independently manage own time and tasks