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1. Strategic Sales Planning: I. Develop and implement sales strategies to meet the organization’s objectives and drive business growth. II. Conduct market analysis to identify trends, competitor actions, and potential areas for new business development. III. Set annual sales goals in alignment with the company’s revenue targets. IV. Responsible for staying up-to-date on market trends and competitor activity. This includes analysing market data, conducting research and using this information to make informed sales decisions 2. Sales Team Leadership: I. Recruit, train, and manage the sales team to ensure they are achieving their goals. II. Provide coaching, guidance, and feedback to improve team performance and skill development. III. Set clear individual performance objectives and monitor progress through regular performance reviews. 3. Relationship Management: I. Build and maintain strong, long-term relationships with key customers and stakeholders. II. Individuals collaborate with other departments, such as marketing to ensure a coordinated approach to sales and company strategies. This includes sharing market insights, customer feedback and other relevant information to support organisational goals. III. Represent the company at key industry events, meetings, and conferences to promote brand presence. 4. Sales Operations: I. Streamline sales processes to improve operational efficiency and productivity. II. Ensure that sales activities comply with company policies and regulatory requirements. Qualifications • Bachelor’s degree in Business, Marketing, or a related field • Proven experience in a senior sales role with a track record of meeting or exceeding targets. • Strong leadership skills with experience in managing and developing a sales team. • Excellent communication, negotiation, and interpersonal skills. • Strong analytical and problem-solving abilities. • Ability to drive change and foster a high-performance culture. • Customer-focused with an understanding of market trends and customer needs. • Strong organizational and time-management skills