Senior Brand Specialist
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Job Title: Senior Brand Specialist
Location: Shah Alam
Industry: Paint Manufacturing
Salary Range:RM6000-RM8000
Responsibilities:
* Initiate and implement campaigns, launches, innovations, or similar based on market analysis, competitor monitoring, and customer insight within assigned areas of responsibility.
* Drive segment, category, brand, product, or solution performance and leverage business potential through projects and processes in cooperation with other functions
* Ensure the necessary marketing vehicles (products, systems, and marketing material) are in place.
* Generate marketing deliverables (insight, business case, key selling arguments, and communication package)
* Drive the Category innovation strategy by identifying consumer insights and preparing Innovation concepts in cooperation with the Innovation Manager.
* Responsible for growing category and brand with support from the region, local sales, technical, supply chain, and customer network to achieve agreed financial results and market share.
* Develop and maintain local assortment, identify market needs and sales trends, closely coordinate with different functions to increase market shares and profitability such as Gross Margins, average selling prices and address any deviances.
* Coordinate and assist in devising the strategies, plan, budget, etc., in order to achieve the company’s objectives and targets.
* Responsible for new product launches and effective implementations by working closely with local and regional marketing teams in order to drive the success of new innovations.
* Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area.
* Being able to match Jotun's product portfolio to our target markets, identifying the gaps, and deciding on corrective action or products needed, matching these needs with correct innovations.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in brand management, product marketing, or related roles.
- Strong analytical skills and ability to interpret market data.
- Excellent communication and interpersonal skills.
- Proven ability to manage multiple projects and meet deadlines.
- Proficiency in Microsoft Office Suite and marketing software tools.
- Experience in B2B marketing is essential.
Key Traits:
- Outspoken
- Walk the Talk
- Energetic
- Brand Management Experience
- B2B Experience
Job Type: Full-time
Pay: RM6,000.00 - RM8,000.00 per month
Schedule:
- Monday to Friday