Marketing Executive

The Marketing Executive will be responsible for developing and executing online and offline marketing strategies to increase brand awareness, drive customer engagement, and boost sales. This role requires a creative and strategic thinker with experience in marketing and campaign management. Key Responsibilities: Strategic Planning and Execution: • Develop and implement marketing strategies that align with company objectives. • Conduct market research and analyze trends to identify new marketing opportunities. • Collaborate with cross-functional teams to ensure cohesive marketing efforts. Campaign Management: • Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store promotions, and events. • Monitor and analyze campaign performance, providing regular reports and insights. • Optimize campaigns to improve ROI and achieve KPIs. Event Planning and Execution: • Plan and execute promotional events, product launches, and community outreach programs. • Coordinate logistics, negotiate contracts, and manage vendor relationships for events. • Measure event success and report on outcomes. Retail and In-Store Marketing: • Develop in-store marketing strategies to enhance customer experience and drive sales. • Oversee the creation of point-of-sale materials, displays, and signage. • Coordinate with store managers to implement in-store promotions and campaigns. If You Have the Following, We Want to Hear from You! • Willing to work at Johor Bahru Town. • Bachelor’s degree in Marketing, Business Administration, or related field. • Minimum of 3 years of experience in marketing field. • Experience in the optical retail or healthcare industry would be added advantage. • Proven experience in developing and executing successful marketing campaigns. • Excellent analytical and project management skills. • Exceptional communication and interpersonal skills. • Creative thinker with a strategic mindset. Benefit： • EPF | SOCSO | EIS • Medical claims , Check up , Dental care • Staff Purchase for Optical Products • Attractive bonus, Incentives • Staff Welfare • Career growth opportunities Interested candidate, please email your resume to [email protected] For further enquiries, pls call 07-3363489.