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RESPONSIBILITIES:
- -Analyze current and past marketing data to help determine overall marketing strategy. -Ensure marketing ideas coincide with the company's brand and mission statement. -Research consumer demand and explore ways to increase it. -Assist with the development and writing of marketing materials, such as plans, recommendations and presentations. -Determine how a product or service is marketed and where; finding the right media helps. -Reach the intended audience and remain within budgeting constraints. -Works with product and brand managers to determine how to best reach an intended demographic. -Helps develop marketing campaign content. -Create ideas for marketing content and then work closely with a creative department to execute it. -Lead website development and oversee all customer-facing digital communication channels. -Track growth and maintain analytic reports to provide up-to-date information to upper management. -Holding events or campaigns to increase awareness and satisfaction. -Connecting the traffic from multiple online channels into different sales funnels. -Conduct in-depth research on market’s change and discover new online marketing promotion channels. -Manage company’s social media accounts, including engage with the fans of company social media profile and other online platforms. -Prepare copy writing & video script for the designed promotion campaign.
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