Marketing Manager

Responsibilities: PR Strategy and Execution: Develop and implement comprehensive PR strategies to increase brand visibility and media coverage. Build and maintain strong relationships with key media outlets, journalists, and industry influencers. Craft compelling press releases, media pitches, and other PR materials. Monitor media coverage and analyze its impact on brand reputation and business objectives. Social Media Management: Develop and execute a robust social media strategy across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram). Create engaging content, including text, images, and videos, to attract and retain followers. Monitor social media channels, respond to comments and messages promptly, and foster community engagement. Track social media metrics and analyze performance to optimize strategies. Content Creation: Develop high-quality content, such as blog posts, articles, and whitepapers, to educate and inform our target audience. Collaborate with internal teams to create content that aligns with our brand messaging and marketing goals. Crisis Management: Monitor online conversations and social media for potential crises or negative sentiment. Develop and execute crisis communication plans to mitigate damage to the brand's reputation. Team Leadership: Lead and mentor a team of marketing professionals, including social media specialists and content creators. Foster a collaborative and creative work environment. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. 5+ years of experience in marketing, with a strong focus on PR and social media. Proven track record of successful PR campaigns and social media initiatives. Excellent written and verbal communication skills. Strong understanding of social media analytics and measurement tools. Ability to manage multiple projects simultaneously and meet deadlines. Passion for the blockchain and a keen eye for trends.