Digital Marketing Specialist

Job Description: We are seeking a detail-oriented Performance Marketing Specialist to join our team, focusing on Google Tag Manager and Google Analytics implementation, tracking, and analysis. This role is crucial in ensuring our clients' digital marketing efforts are accurately tracked and analyzed to provide actionable insights for optimization. Key Responsibilities: 1.Tag Management: Implement, manage, and optimize Google Tag Manager setups to ensure accurate and efficient tracking of user interactions across various digital platforms. 2.Analytics Implementation: Set up and configure Google Analytics to track key performance metrics, ensuring data integrity and accuracy. 3.Tracking and Reporting: Develop and maintain tracking mechanisms to monitor content and campaign performance and user behavior. Generate regular reports and dashboards to provide insights into campaign performance and website traffic to optimize campaign effectiveness. 4.Data Analysis: Analyze data from Google Analytics and other tracking tools to identify trends, insights, and opportunities for optimization. Provide actionable recommendations to improve marketing performance. 5.User Experience (UX) Analysis: Collect and analyze data on user behavior to provide insights into user experience. Recommend improvements to enhance user engagement and satisfaction. Qualifications: 1. Solid 1-3 years of working experience with Google Tag Manager and Google Analytics implementation and management. 2. Strong understanding of digital analytics and tag management principles. 3. Expertise in setting up and configuring Google Analytics to track various metrics and KPIs. 4. Strong analytical skills with the ability to transform data into actionable insights and recommendations. 5. Experience with user experience (UX) analysis and content performance tracking. 6. Outstanding English written and verbal communication skills. If you have a passion for data and analytics and are looking to make a significant impact on our global clients' digital marketing success, we want to hear from you!