Assistant Marketing Manager (Social Media Content)

Key Responsibilities:

• Strategize, develop and manage content strategies for all social media platforms (Instagram, TikTok, Lemon8, Xiao Hong Shu)
• Optimize and oversee corporate branding efforts
• KOL and Influencer marketing
• Experienced in demographic-focused campaign strategies
• Data-driven, able to analyze and gain insights from analytic tools
• Delegate and assign tasks to team members to ensure maximal output
• Leading and managing the social media team, including content creators, social media managers, and analysts.
• Crafting comprehensive social media strategies aligned with business goals and marketing campaigns.
• Analyzing social media performance using analytics tools to understand trends, audience behavior, and content effectiveness.
• Preparing regular reports on social media activities and presenting insights to management.
• Working closely with other departments such as sales and customer service to ensure cohesive communication and campaign execution.
• Staying informed about the latest social media trends, tools, and best practices to keep the strategy fresh and relevant.
• Experimenting with new content formats, platforms, and techniques to enhance social media presence.
• Developing and implementing crisis communication plans for potential social media issues.
• Identifying and addressing any negative feedback or social media crises quickly and effectively to protect the brand's reputation.

Required Knowledge and Skills:

• Proven experience working in the Marketing field (4-5 years experience).
• Diploma or Bachelor Degree in Business, Marketing or relevant field of study is preferred.
• In-depth understanding of major social media platforms.
• Knowledge of CMS platforms for content scheduling and management.
• Knowledge of content creation tools and software.
• Up-to-date knowledge of trends, algorithm changes, and best practices in social media marketing.
• Strong leadership skills to motivate, guide, and develop a team of social media professionals.
• Able to develop comprehensive social media strategies that align with business goals.
• Proficiency in analyzing data and metrics to measure the performance of social media.
• Able to quickly identify issues and implement effective solutions in crisis management scenarios.
• Excellent data analysis skills and ability to quickly identify market trends.

Benefits:

• Hybrid Working Arrangement
• Market-competitive salary
• EPF, Sosco & EIS
• Entitlement of various leaves such as Annual Leave, Medical Leave, Compassionate Leave, Paternity Leave, Maternity Leave, Marriage Leave etc.
• Medical, Dental and Optometry Benefits
• Fun Working Environment
• Career Growth Opportunities

Job Type: Full-time

Pay: RM6,500.00 - RM8,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Schedule:

• Monday to Friday

Application Question(s):

• Do you have experience in leading a team?
• What tools or software do you use for social media scheduling, analytics, and content creation?
• Do you have experience in managing various social media platform?

Experience:

• Social media management: 4 years (Preferred)