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Responsibilities:
Strategic Planning & Execution:
• Develop and implement integrated marketing communication strategies to build and strengthen the company’s brand and market presence.
• Drive creative ideation for campaigns across digital, social, print, and event channels.
• Ability to drive clear and compelling consumer insights to drive meaningful communications across all business functions
• Collaborate with cross-functional teams (Marketing, Sales, Product, HR) to align communications with business objectives.
Content Development:
• Lead the creation of compelling content for a variety of platforms, including websites, blogs, social media, press releases, newsletters, and sales collateral.
• Oversee content strategy and tone of voice to ensure consistency across all communications.
Brand Management:
• Ability to drive and ensure brand messaging is consistent across all channels and strong end to end campaigns.
• Monitor brand perception and recommend strategies to improve and reinforce brand equity.
Team Leadership & Collaboration:
• Lead a team of marketing professionals, providing mentorship, guidance, and performance feedback.
• Work closely with product marketing, sales, and customer service teams to support new product launches, promotions, and events.
Analytics & Reporting:
• Monitor and evaluate the effectiveness of communication campaigns, using metrics to refine strategies and tactics.
• Provide regular reports on campaign performance, ROI, and media coverage.
Crisis Communications:
• Lead communication efforts during times of crisis, ensuring accurate and timely dissemination of information to internal and external stakeholders.
Budget & Resource Management:
• Manage the MarComm budget by campaigns, ensuring efficient allocation of resources to support key initiatives.
• Work with external agencies and vendors as needed to support initiatives.
Requirements:
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred)
• 15+ years of experience in marketing communications, public relations, or a related field, with at least 5-8 years in a managerial role
• Proven experience in strategic communication planning, brand management, and media relations.
• Experience managing cross-functional teams and working in a fast-paced, dynamic environment
• Strong written and verbal communication skills, with the ability to craft clear, engaging, and impactful messages
• Deep understanding of digital marketing, social media platforms, and content strategy.
• Strong project management and organizational skills
• Leadership and team-building capabilities
• Proficiency with analytics tools (e.g., Google Analytics, media monitoring tools)
Strategic Planning & Execution:
• Develop and implement integrated marketing communication strategies to build and strengthen the company’s brand and market presence.
• Drive creative ideation for campaigns across digital, social, print, and event channels.
• Ability to drive clear and compelling consumer insights to drive meaningful communications across all business functions
• Collaborate with cross-functional teams (Marketing, Sales, Product, HR) to align communications with business objectives.
Content Development:
• Lead the creation of compelling content for a variety of platforms, including websites, blogs, social media, press releases, newsletters, and sales collateral.
• Oversee content strategy and tone of voice to ensure consistency across all communications.
Brand Management:
• Ability to drive and ensure brand messaging is consistent across all channels and strong end to end campaigns.
• Monitor brand perception and recommend strategies to improve and reinforce brand equity.
Team Leadership & Collaboration:
• Lead a team of marketing professionals, providing mentorship, guidance, and performance feedback.
• Work closely with product marketing, sales, and customer service teams to support new product launches, promotions, and events.
Analytics & Reporting:
• Monitor and evaluate the effectiveness of communication campaigns, using metrics to refine strategies and tactics.
• Provide regular reports on campaign performance, ROI, and media coverage.
Crisis Communications:
• Lead communication efforts during times of crisis, ensuring accurate and timely dissemination of information to internal and external stakeholders.
Budget & Resource Management:
• Manage the MarComm budget by campaigns, ensuring efficient allocation of resources to support key initiatives.
• Work with external agencies and vendors as needed to support initiatives.
Requirements:
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred)
• 15+ years of experience in marketing communications, public relations, or a related field, with at least 5-8 years in a managerial role
• Proven experience in strategic communication planning, brand management, and media relations.
• Experience managing cross-functional teams and working in a fast-paced, dynamic environment
• Strong written and verbal communication skills, with the ability to craft clear, engaging, and impactful messages
• Deep understanding of digital marketing, social media platforms, and content strategy.
• Strong project management and organizational skills
• Leadership and team-building capabilities
• Proficiency with analytics tools (e.g., Google Analytics, media monitoring tools)
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