Social Media & Marketing Executive

Mantissa College is dedicated to providing innovative and quality education in a rapidly evolving world. We are looking for a creative and data-driven Social Media & Marketing Executive to spearhead our online presence. This role plays a key part in connecting with prospective students and generating high-quality leads for our enrollment team. If you have a passion for crafting impactful digital campaigns and thrive in a collaborative environment, we invite you to bring your expertise to our growing team.

Job Responsibilities:

• Develop and execute a comprehensive social media strategy to promote the college's programs.
• Create, schedule, and monitor engaging content across platforms such as Facebook, Instagram and TikTok.
• Collaborate with the design team to produce visually appealing graphics, videos, and posts.
• Track and analyze social media metrics to evaluate campaign effectiveness and optimize strategies.
• Monitor industry trends and competitors’ activities to ensure the college remains competitive online.
• Respond to comments, messages, and inquiries promptly, fostering a strong community presence.
• Plan and execute email marketing campaigns to reach prospective students and partners.
• Work closely with the sales team to ensure leads are effectively converted into enrollments.
• Prepare regular performance reports highlighting successes, challenges, and improvement plans.

Job Requirement

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing, preferably in the education industry.
• Proficient in managing multiple social media platforms and using analytics tools (e.g., Google Analytics, Hootsuite).
• Knowledge of paid ad campaigns, including Facebook Ads, Instagram Ads, and Google Ads.
• Strong creative skills with the ability to create engaging and visually appealing content.
• Excellent written and verbal communication skills in English (additional languages are a plus).
• Highly organized and capable of managing multiple projects simultaneously.
• Ability to adapt quickly to changes and trends in the digital landscape.
• Experience in lead generation and funnel optimization is a significant advantage.
• Passionate about digital innovation and its role in education marketing.

Job Types: Full-time, Permanent

Pay: RM2,300.00 - RM3,000.00 per month

Expected Start Date: 12/16/2024