Senior Marketing Executive-Advertising (work remotely from KL)

Job Description

• Plans and executes web, SEO/SEM, database marketing, email and advertising campaigns.
• Manage & measures reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Plan and create digital marketing campaigns on various social media and channels such as Facebook, Instagram, TikTok, Shopee etc.
• Support for external revenue channel (eg: Lazada & Shopee Official Store)
• planning, executing, and optimizing EDM (Electronic Direct Mail) or end-to-end email marketing campaigns.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies
• Work closely with the team in developing online plan/strategy as well as creative and effective marketing campaign.
• Work closely with designers team to craft design material and online posting copy.
• Maintain and develop successful business partnerships and manage to solve issues timely and appropriate manner with business partners.
• Manage KOL and collaborates with vendor partners. Content sourcing from partners, brands, influencers, creative.
• Provides thought leadership and perspective for adoption where appropriate.
• Assist with event campaigns, including working with vendors, event coordinators, and design teams for on-site collateral.

Requirement:

• Bachelor’s in marketing or a related field
• At least 3-5 years’ experience in marketing or a related field
• Experience in optimizing landing pages and user funnels
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Travel to multiple outlets in Klang Valley

Job Type: Full-time

Pay: RM3,000.00 - RM4,000.00 per month

Schedule:

• Day shift

Experience:

• Marketing: 3 years (Required)

Willingness to travel:

• 75% (Required)