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Marketing Manager (ATL & Branding)

RM 10,000 - RM 10,000 / month

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This job is expected to be in high demand and may close soon. We’ll remove this job ad once it's closed.


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Client: One of the Leading F&B Contract Manufacturer
Location: Shah Alam

Key Responsibilities:

ATL Strategy Development & Execution

· Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.

· Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO/SEM) to drive brand presence and consumer interaction.

Brand Building and Trade & Ethical Channel Management

· Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.

· Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.

Digital Marketing & Content Strategy

· Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.

· Monitor digital campaign performance and adjust tactics to optimize reach and engagement.

Market Research & Consumer Insights

· Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.

· Use data-driven insights to guide strategic decisions and refine marketing activities.

Qualifications:

· Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.

· Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.

· Proven track record of managing multi-channel digital campaigns and brand-building activities.

· Experience in the personal care or ethical marketing space is a plus

Job Types: Full-time, Permanent

Pay: From RM10,000.00 per month

Schedule:

  • Monday to Friday

Application Question(s):

  • What is your expected salary?
  • How long is your notice period?

Education:

  • Diploma/Advanced Diploma (Required)