Marketing Manager (ATL & Branding)
Apply on
Availability Status
This job is expected to be in high demand and may close soon. We’ll remove this job ad once it's closed.
Client: One of the Leading F&B Contract Manufacturer
Location: Shah Alam
Key Responsibilities:
ATL Strategy Development & Execution
· Develop and implement ATL marketing strategies, including digital marketing, TV, radio, print, and outdoor advertising to enhance brand visibility and engagement.
· Manage digital marketing campaigns across multiple platforms (social media, websites, and SEO/SEM) to drive brand presence and consumer interaction.
Brand Building and Trade & Ethical Channel Management
· Design and execute brand-building activities within ethical channels (e.g., healthcare professionals, hospitals, and industry associations) to establish a credible brand image.
· Leverage ethical marketing initiatives to create a spillover effect, positively influencing trade and consumer perception.
Digital Marketing & Content Strategy
· Develop a robust digital marketing strategy encompassing content creation, social media management, and online advertising.
· Monitor digital campaign performance and adjust tactics to optimize reach and engagement.
Market Research & Consumer Insights
· Conduct market research and analyze consumer insights to identify brand-building opportunities and gaps in current strategies.
· Use data-driven insights to guide strategic decisions and refine marketing activities.
Qualifications:
· Bachelor’s Degree in Marketing, Digital Media, or a related field. An MBA or specialized training in digital marketing would be advantageous.
· Minimum of 5-7 years of experience in ATL and brand marketing, with a strong focus on digital marketing.
· Proven track record of managing multi-channel digital campaigns and brand-building activities.
· Experience in the personal care or ethical marketing space is a plus
Job Types: Full-time, Permanent
Pay: From RM10,000.00 per month
Schedule:
- Monday to Friday
Application Question(s):
- What is your expected salary?
- How long is your notice period?
Education:
- Diploma/Advanced Diploma (Required)