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JOB DESCRIPTION:
Primary Job Function:
The Specialty Care Business Unit Manager is responsible for driving the overall performance of the Specialty Care Business Unit. This includes sales & marketing excellence, strategic planning, stakeholder engagement, and team leadership to ensure sustainable growth and alignment with the company's strategic objectives.
Core Job Responsibilities:
1. Marketing Excellence
- Develop and manage the annual budget and strategic marketing plan to align with overall business objectives.
- Implement pricing strategies and determine tender prices to optimize profitability and market competitiveness.
- Monitor expenditures meticulously to ensure efficient allocation of resources in line with the business plan.
2. Strategic Planning and Execution
- Develop and execute strategic marketing plans that drive brand growth and market share.
- Conduct market analysis to identify trends, opportunities, and threats, and adapt strategies accordingly.
- Collaborate with cross-functional teams to ensure successful product launches and market entry.
3. Stakeholder and KOL Engagement
- Build and maintain strong relationships with healthcare professionals (HCPs) in both private and government sectors.
- Share product information effectively, conducting presentations and influencing key opinion leaders (KOLs) to increase brand and product awareness.
- Develop and execute stakeholder management plans for KOLs, delivering Continuous Medical Education (CME) and product training sessions to drive product adoption.
4. Commercial Excellence and Sales Enablement
- Lead the creation and implementation of sales strategies that empower the team to achieve and exceed targets.
- Analyze sales performance data and provide actionable insights to optimize team productivity and market impact.
- Align commercial plans with marketing initiatives to drive unified and effective campaigns.
6. Internal Collaboration and Stakeholder Engagement
- Build and maintain strong working relationships with internal stakeholders, including marketing, medical, regulatory, and finance teams.
- Collaborate across departments to align business strategies and maximize the impact of the Oncology Business Unit.
- Ensure compliance with company policies, industry regulations, and ethical standards.
7. Market Intelligence and Competitive Analysis
- Stay informed about industry trends, competitor activities, and advancements in oncology to inform strategic decisions.
- Provide regular market insights and forecasts to senior management to shape future business strategies.
Minimum Education:
Bachelor’s degree in Life Sciences, Business, or a related field.
Minimum Experience/Training Required:
- Minimum of 8 years of experience in specialty care, pharmaceutical, or healthcare industry.
- Proven track record of successful P&L management and strategic planning.
- Strong experience in stakeholder engagement, particularly with KOLs and HCPs.
- Excellent leadership and team management skills.
- Ability to analyze complex data and translate insights into strategic actions.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.