Senior Business Development Manager (Advertising)

What You'll Do

• Achieving & scaling up business targets on monthly & annual basis
• Identify and generate business from new clients
• Identify potential Market Segments and work with strategy team for Go To Market strategy
• Work Closely with Ad-ops and Creative Strategy teams on digital marketing & marketing innovations
• Develop business pipelines through upselling and cross-selling to existing clients and generating new business.
• Maintain effective communications with external and internal Partners/Customers.
• Ensure effective implementation of the campaigns and achievement of the set revenue targets.
• Ability to understand the customer’s needs and propose relevant and creative solutions that would in-turn enhance the revenues of the region.
• Excellent sales, communication skills, convincing, flexible, and resourceful

Who You Are

• Robust experience of 5 to 8 years in digital media sales having exposure with digital publishers or network dealing in display/ mobile/ video.
• A seasoned and experienced executive in a Digital Advertising & Marketing agency (or relevant field) with in-depth knowledge and profound expertise in the industry.
• Experienced in setting up, building, and growing new business. Extensive network and relationships with head and top levels of marketing clients in Malaysia
• Strong understanding of industry trends, technologies, and pricing models for digital & marketing platforms/tools
• Focus on market development and creating incremental revenue sources from new clients
• Proven communication, presentation, and sales skills with a knack for consultative selling
• Proven record of strategic development of client base
• Excellent relationships and networking with media fraternity such as advertisers and agency planners/ buyers
• Superior skills in all facets of the sales cycle including prospecting, negotiating, and the ability to sell based on value - not price
• Ability to strike effective conversations, find need gaps and get briefs for campaigns
• Good command of English.

Key Requirements

• Strong understanding of the Digital Advertising & Marketing ecosystem and have a basic understanding of Digital Media spending trends/patterns of key large Digital Spenders across categories such as FMCG, Telecom, F&B, QSRs, E-commerce, Entertainment, etc.
• Should have a strong understanding of the competitive landscape in terms of Networks, Publishers, and ad-tech platforms in Malaysia.
• Familiar with all key Digital Media metrics and KPIs such as CPM, CPCV, Completion rates, Brand Safety, In-target, Engagement-rates, etc.
• Should have a basic understanding of Data, audience profiles, third-party tools, and other relevant technologies in Digital Marketing & Advertising

Why You'll Love It

• Competitive Salary
• Performance Review (twice a year)
• Yearly Performance Bonus
• Annual MVP Awards
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market with multicultural teams