Senior Manager, Marketing & Sales

JOB SUMMARY

Experienced leader to oversee and manage the sales and marketing functions. This role requires a strategic thinker capable of developing and implementing comprehensive plans to achieve the company's sales and marketing objectives. The successful candidate will lead a team, drive market awareness, and ensure the company meets its sales targets while maintaining a customer-focused approach.

JOB RESPONSIBILITIES:

SALES

• Formulate and execute long-term sales strategies and short-term tactics to achieve annual and campaign-specific sales targets.
• Develop sales plans, packages, and pricing strategies aligned with market trends and consumer behavior.
• Monitor market trends, competitors, and customer behaviors to refine sales plans and enhance effectiveness.
• Identify target markets and create awareness for new project launches through diverse channels.
• Build and maintain strong relationships with customers, real estate agencies, and business partners.
• Actively manage internal and external sales channels, including sales staff and external agencies, to achieve sales KPIs

MARKETING

• Develop and implement strategic marketing plans to achieve company sales targets.
• Plan, manage, and control the marketing budget to optimize ROI.
• Develop and recommend product positioning, packaging, and pricing strategies, including analyzing competitor products, market trends, and government policies.
• Plan and monitor advertising, promotional activities, and marketing collateral to drive brand awareness.
• Ensure compliance of all marketing and sales activities with statutory requirements.
• Review and analyze sales performance in relation to marketing activities to determine effectiveness and adjust strategies as needed.

LEADERSHIP & TEAM MANAGEMENT

• Lead, motivate, and manage the sales and marketing teams to meet KPIs and performance standards.
• Train, coach, mentor, and appraise employees to enhance team effectiveness and individual growth.
• Monitor and report on team performance, providing regular updates and recommendations to management.
• Assign projects and product portfolios, including commercial and investment properties, and provide support to ensure successful execution.

JOB REQUIREMENTS:

• Bachelor’s degree in Business Administration, Operations Management, Marketing or a related field.
• At least 7-10 years of experience in operations and sales, preferably in the property industries
• Strong leadership and organizational skills with a proven ability to manage teams effectively.
• Excellent communication, negotiation, and relationship-building skills
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization