Digital - Marketing Specialist

Purpose of Job:

• Planning and driving our digital marketing strategy across the group and will be working closely with the rest of the Digital Team
  

• Taking ownership of our group digital marketing strategy
  
• Establishing and maintaining positive relationships with all stakeholders.
  
• Supporting internal stakeholders on marketing activity (such as webinars) and providing recommendations on how to increase the effectiveness
  
• Utilize a broad mix of digital marketing / campaign tactics to drive measurable engagement and revenue growth
  
• Report regularly on program performance, build dashboards that track performance
• Consistently test, iterate, and optimize marketing programs with the goal of improving performance and informing the development of future initiatives
  
• Developing targeted programs and campaigns that help commercial teams move prospects and customers from demand to lead to sales opportunities
  
• Align with teams across the group to organize campaigns at the country level and achieve shared business outcomes
  
• Proposing suitable improvements to enhance/optimize our digital presence
  
• Ensure group digital content is consistently up to date
  
• Creating a knowledge base to educate stakeholders on the resources available and the various procedures to obtain support from the digital team.

Requirements

• 5+ year experience in similar role
  
• Track record of launching successful marketing campaigns with measurable KPI
  
• Strong content marketing & SEM experiences at both the strategic and tactical level
  
• Ability to translate customer insights into marketing activities that achieve tangible results
  
• Strong analytical and problem-solving skills, including the ability to synthesize quantitative and qualitative business insights about various digital marketing programs for customer engagement and sales growth
  
• BA/BS, Marketing, eCommerce, Business Administration, or related degree is a plus
  
• Highly organized and detailed oriented, able to handle diverse instances and working under strict timelines in collaboration with the cross-functional matrix organization
  
• Strong written and communication skills to influence internal and external stakeholders
  
• Proficient in Microsoft Office 365 – specifically, PowerPoint, Excel & project management skills
  
• A team player with a can-do attitude with the ability to work proactively and independently
  
• Acts with urgency, seeks new ideas, and is always able to suggest alternatives when faced with obstacles
  
• Ability to work well under pressure and have excellent interpersonal and communication skills
  
• Demonstrates strong personal ethics and a sense of purpose
  
• Willingness to learn and explore new trends and technology