Assistant Manager, Ancillary Pricing Strategy
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Support Group AirAsia Airline Core Ancillary Revenue Management Function:
Monitor Airline Ancillary Revenue performance and propose/ execute revenue strategy for revenue optimisation at route level
Ensuring monthly ancillary target are met
Monitoring market performance & addressing competitor strategies via tactical pricing adjustment/launching promotional campaign
Identify revenue maximisation opportunities by performing deep-dive analysis on a range of data sources (revenue, customer feedback, marketing)
Prepare regular performance report and proactively highlight key findings to management
Question existing pricing approaches and experiment with new concepts
Assess price change and sales campaign impact towards ancillary revenue performance
Pricing process optimisation -to establish & streamline pricing filing/ governance process
Leadership expectation in coaching analysts to maximize ancillary revenue
Partner with technology, analytics and other functions to deliver analytics capabilities/ reporting
Work closely with different stakeholders i.e Route Revenue/ Pricing Ops/ Marketing/ Product/ Data Science/ Operation etc to jointly ensure successful execution of pricing initiative
Manage small-scale projects as a part of project management responsibilities
Any other ad-hoc duties as assigned
Traits
Demonstrate airline business acumen including understanding of airline ancillary products, market dynamics, and passenger behaviour
Passionate about data-driven insights and ability to recommend appropriate strategies that drives impact to the business
Ability to work effectively with cross-functional affiliates/partners in a fast-paced environment
Meticulous, analytical, independent, willingness to learn and a self-starter
Qualifications & Skills
Bachelor’s degree in Economics, Statistics, Mathematics, Finance, Aviation Management or related field
3-5 years’ experience in pricing and revenue management required
Excellent MS Office and or Google Suite skills required
Ability to produce high quality quantitative methods
Highly motivated
Strong leadership, analytical, communications and interpersonal skills
Eye for identifying need for process improvements and ability to translate into an action plan
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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