Digital Marketing Executive
RM 3,500 - RM 5,000 / month
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Roles and Responsibilities:
- Formulate and recommend digital strategy to build a lasting digital connection with consumers.
- Provide specialised knowledge and insight on the development of technology strategy and roadmap.
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Ensure brand and design principles are followed accordingly so the brand is represented in the digital space as per brand guidelines.
- Execute design templates through Canva and/or collaborate with designer for digital marketing assets creation to improve user experience and engagement where needed.
- Identifying online advertising opportunities and launch optimised online ads through Google Adwords, Facebook etc. to increase brand awareness, follow up to track and monitor success and ROI.
- Plan and monitor ongoing brand presence on social media (Instagram, Facebook etc).
- Track and measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) and create timely reports across the digital portfolio.
- Prepare online newsletter and promotional emails and organise their distribution through various channels with day to day responsibility for the company's CRM system (database management).
- Monitor marketing and social media programs, and activities over digital platforms.
- Monitor competitor social media, websites and email newsletters and keep on file best practice.
- Assist where required over event weekends for the purpose of social media broadcast, to execute social media implementation and managing responses.
- Work across marketing/retail team to ensure all events & activities are in-line with digital platforms.
- Online community management and support online comment, feedback and enquiries promptly.
- Identify, recommend and sign-up relevant influencers for the brand.
- Propose, organise and co-lead campaign shoots as required by the marketing team.
- Coordinate with brand stylist on tutorial content and ensuring brand guideline is met.
Requirements:
- Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Marketing or equivalent.
- At least 1-3 years (s) of working experience in the related field is required for this position.
- Proven knowledge and experience within B2C social media campaigns.
Job Type: Full-time
Pay: RM3,500.00 - RM5,000.00 per month
Benefits:
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
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