Social Media Marketing Executive

Job Advertisement: Senior Social Media Marketing Executive

Location: Mont Kiara, Kuala Lumpur (will relocate to Pavilion Damansara Heights on March 2025 - close to MRT)

Industry: Fashion Retail

Position: Senior Social Media Marketing Executive

Job Description:

We are seeking a highly skilled and creative Senior Social Media Marketing Executive to join our dynamic team at a leading fashion retail company in Mont Kiara, KL (will relocate to Pavilion Damansara Heights on March 2025 (close to MRT). This position is ideal for someone with a strong background in social media marketing, content creation, and a passion for the fashion industry.

Key Responsibilities:

Develop and execute social media marketing strategies across multiple platforms (WeChat, Weibo, tik tok Instagram, Facebook, XHS, douyin,etc.) to increase brand visibility and engagement.

Create high-quality, engaging, and on-brand content (including graphics, videos, and written posts) for social media channels.

Manage day-to-day posting, scheduling, and community engagement across all social media platforms.

Design and create visually appealing graphics for social media posts, advertisements, and promotions.

Plan and coordinate online and offline events to drive engagement and brand awareness.

Monitor, analyze, and report on social media performance using tools like Google Analytics, social media insights, and other analytics platforms.

Stay up-to-date with the latest social media trends, tools, and best practices, adapting strategies as needed.

Requirements:

Bachelor's degree in Marketing, Communications, or related field.

Proven experience in social media marketing, with at least 3-5 years in a similar role, preferably in the fashion retail industry.

Strong skills in content creation (written and graphic), including proficiency in design software (Adobe Photoshop, Illustrator, Canva, etc.).

Solid understanding of social media platforms, trends, and best practices in China (WeChat, Weibo, XHS, douyin).

Experience in event management and organizing promotional activities.

Strong communication and organizational skills, with the ability to work independently and in a team.

Fluency in both English and Mandarin is required to engage with both local and international audiences.

Job Type: Full-time

Pay: RM4,000.00 - RM5,000.00 per month

Schedule:

• Afternoon shift
• Day shift