MANAGER/SENIOR EXEC MARKETING (HQ AYER ITAM, PENANG)
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• Develop and implement comprehensive marketing plans and strategies for assigned products to drive brand awareness, customer acquisition, and revenue growth. • Conduct market research and competitive analysis to identify trends, consumer needs, and opportunities for growth. Utilize insights to inform product development and marketing strategies. • Lead the planning and execution of product launches, ensuring alignment with overall brand strategy and effective communication across all channels. • Design, execute, and monitor marketing campaigns across various platforms (digital, social media, print, etc.) to achieve defined KPIs and ROI targets. • Work closely with cross-functional teams, including sales, product development, and finance, to ensure cohesive marketing initiatives and product positioning. • Manage the marketing budget for assigned products, ensuring efficient allocation of resources and tracking of expenses. • Analyze marketing performance metrics and prepare reports to evaluate campaign effectiveness, providing recommendations for continuous improvement. • Strengthen brand equity through consistent messaging, innovative promotional strategies, and effective use of marketing tools.
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