F&B Marketing Manager

1.Strategic Planning: Developing Marketing Strategies: Create long-term plans that align with company goals by setting targets and identifying the best ways to reach the audience. Market Research: Study trends, customer needs, and competitors to develop effective strategies. Setting Goals and KPIs: Define clear goals and measure progress using key performance indicators (KPIs). 2.Campaign Management: Planning Campaigns: Oversee the creation and execution of marketing campaigns from start to finish. Budget Management: Allocate and manage the marketing budget to ensure efficient use of resources. Monitoring Performance: Track campaign results using analytics tools and adjust strategies for better outcomes. 3.Team Leadership: Leading the Team: Guide and mentor the marketing team, providing support and fostering collaboration. Cross-Department Collaboration: Work with other teams like sales and product development to align marketing efforts with business goals. Team Alignment: Ensure the team understands and works toward the company’s overall objectives. 4.Brand Management: Building Brand Identity: Develop and maintain a strong, recognizable brand that resonates with customers. Brand Messaging: Ensure consistent communication that reflects the brand’s values and positioning. Managing PR: Handle public relations and media interactions to build and protect the company’s reputation. 5.Digital Marketing: Managing Digital Efforts: Oversee online marketing, including SEO, social media, email marketing, and paid ads. Analyzing Digital Metrics: Track performance metrics like traffic, conversions, and engagement to improve digital strategies. Adapting to Trends: Stay updated on digital trends and technologies to keep strategies effective and current.