Marketing Executive

- Develop and implement visual merchandise guidelines for all brands and outlets to enhance the customer experience and drive sales. - Oversee the setup and execution of in-store displays, seasonal themes, and product arrangements in coordination with outlet teams. - Conduct regular audits of outlet layouts and visuals, providing feedback and improvement plans to ensure brand consistency. - Collaborate with the operations team to maintain cleanliness and visual appeal across all locations. - Conceptualize and manage the design, production, and distribution of POSM such as menu boards, posters, tabletop cards, and packaging. - Work closely with the graphic designer to ensure materials align with brand identity and campaign goals. - Coordinate with vendors for the printing and timely delivery of POSM for new product launches, promotions, and seasonal events. - Assist the team in planning and executing campaigns, ensuring seamless integration between in-store and online promotions. - Collaborate with the digital marketing executive to create a cohesive customer journey from social media to the physical outlets. - Monitor the effectiveness of VM and POSM initiatives through sales data and customer feedback, providing insights to refine strategies. - Act as the bridge between the marketing and operations teams to align on campaign execution and store-level initiatives. - Train outlet managers and staff on VM best practices and the proper use of POSM materials. - Participate in brainstorming sessions for new product launches and seasonal campaigns, contributing ideas for both digital and in-store experiences.