Marketing Manager

KEY REPONSIBILITIES:

1. Strategic Planning:

• Developing Marketing Strategies: Create long-term plans that align with company goals by setting targets and identifying the best ways to reach the audience.
• Market Research: Study trends, customer needs, and competitors to develop effective strategies.
• Setting Goals and KPIs: Define clear goals and measure progress using key performance indicators (KPIs).

2. Campaign Management:

• Planning Campaigns: Oversee the creation and execution of marketing campaigns from start to finish.
• Budget Management: Allocate and manage the marketing budget to ensure efficient use of resources.
• Monitoring Performance: Track campaign results using analytics tools and adjust strategies for better outcomes

3. Team Leadership:

• Leading the Team: Guide and mentor the marketing team, providing support and fostering collaboration.
• Cross-Department Collaboration: Work with other teams like sales and product development to align marketing efforts with business goals.
• Team Alignment: Ensure the team understands and works toward the company’s overall objectives.

4. Brand Management:

• Building Brand Identity: Develop and maintain a strong, recognizable brand that resonates with customers.
• Brand Messaging: Ensure consistent communication that reflects the brand’s values and positioning.
• Managing PR: Handle public relations and media interactions to build and protect the company’s reputation.

5. Digital Marketing:

• Managing Digital Efforts: Oversee online marketing, including SEO, social media, email marketing, and paid ads.
• Analyzing Digital Metrics: Track performance metrics like traffic, conversions, and engagement to improve digital strategies.
• Adapting to Trends: Stay updated on digital trends and technologies to keep strategies effective and current.

QUALIFICATIONS:

• Prefer candidates with a bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees, such as a Master of Business Administration (MBA) with a focus on marketing, can also be advantageous and may be preferred for higher-level positions.
• Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
• Proficient with marketing-related software programs
• A history of planning successful product launches and events
• Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
• Time management and organization skills for planning and executing both large and small marketing projects and initiatives
• Leadership skills to motivate team members and manage conflicts
• Analytical and problem-solving skills for coming up with ideas to increase demand for products and services

Job Types: Full-time, Permanent

Pay: RM5,000.00 - RM8,000.00 per month

Benefits:

• Meal allowance

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Marketing Management: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Language:

• Mandarin (Preferred)
• Bahasa (Preferred)

Willingness to travel:

• 25% (Preferred)