F&B MARKETING EXECUTIVE

KEY RESPONSIBILITIES:-

• Following Strategy: Adheres to the marketing plan set by senior managers.
• Campaign Development: Contributes innovative ideas to design and improve marketing campaigns.
• Effective Execution: Ensures campaigns are delivered smoothly and successfully across various platforms to boost product sales.
• Audience Research: Studies target audiences (demographics and preferences) to tailor campaigns to their needs.
• Event Participation: Organizes and takes part in promotional events at different locations.
• Content Creation: Writes, edits, and proofreads marketing content for print, social media, websites, press releases, and newsletters.
• Collaboration: Works with internal teams, clients, agencies, and vendors to ensure smooth execution of campaigns.
• Building Relationships: Maintains partnerships to build brand loyalty with key stakeholders.
• Performance Analysis: Prepares campaign performance reports for senior managers and stakeholders.
• Advertising Input: Provides creative ideas during brainstorming sessions for ad campaigns.
• Target Audience Analysis: Researches and analyzes audiences to classify them based on demographics and preferences.
• Marketing Mix: Plans a mix of paid and unpaid media for advertising campaigns.
• Brand Management: Builds and maintains a consistent brand image across social media and quickly responds to feedback.
• Content Development: Creates and edits marketing materials for traditional and digital channels.
• Performance Reporting: Analyzes campaign outcomes and shares insights with the team.

QUALIFICATIONS:

• Proven experience as a Marketing Executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytic (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant field

Job Types: Full-time, Permanent

Pay: RM2,500.00 - RM3,000.00 per month