Country Manager - Singapore
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We are seeking an experienced Country Manager to lead Petchef’s expansion and operations in Singapore. This is a challenging and multifaceted role, requiring a unique blend of expertise across industries, leadership capabilities, and strategic vision. Key Responsibilities: Develop and execute a localized strategy for Singapore to grow revenue and market share. Independently be hands-on as the sole person driving operations in Singapore Lead and manage cross-functional teams, ensuring operational excellence across marketing, sales, supply chain, and customer experience. Establish partnerships with key industry stakeholders and foster relationships with influencers, distributors, and channel partners. Analyze market trends, develop innovative campaigns, and position Petchef as a household name in Singapore’s pet food industry. Represent Petchef as a brand ambassador at public events, media engagements, and community initiatives. Key Requirements: Citizenship/Residency -- Must be a Singaporean citizen or hold Permanent Resident (PR) status. Leadership Experience -- A minimum of 2 years’ experience in a leadership role, with at least 1 year as a Country Manager Proven track record in managing cross-functional teams, with expertise in scaling operations. Industry Experience-- Demonstrated experience working across multiple startup environments, including at least: One HR tech startup and One F&B startup. Educational Background -- Bachelor’s or Master’s degree from a top-tier university, preferably in business administration, marketing, or a related field. Professional certifications in pet nutrition or related areas will be a plus. Unique Skills: Deep knowledge of Singapore’s pet ownership regulations and pet-related trends. Proven success in launching hyperlocal marketing campaigns in the Singaporean context. Ability to craft and execute data-driven sales and marketing strategies for niche markets. Additional Requirements: Willingness to work irregular hours, including weekends and public holidays, to accommodate events and partnerships. Fluent in English and Mandarin. Familiarity with Singapore’s e-commerce platforms and their backend systems. This role is ideal for individuals with a proven track record of success in scaling startups, exceptional leadership qualities, and a passion for driving growth in highly competitive markets. If you meet ALL the criteria above and are excited about transforming the pet food industry in Singapore, we’d love to hear from you.
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