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-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. -Designs, builds, and maintains our social media presence. -Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). I-dentifies trends and insights and optimizes spend and performance based on the insights. -Brainstorms new and creative growth strategies through digital marketing. -Plans, executes, and measures experiments and conversion tests. -Collaborates with internal teams to create landing pages and optimize user experience. -Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. -Identifies critical conversion points and drop off points and optimizes user funnels. -Collaborates with agencies and other vendor partners. -Evaluates emerging technologies. -Provides thought leadership and perspective for adoption where appropriate.
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