Business Intelligence Analyst

Duties Data Analysis and Reporting • Collect and analyze data from various sources to identify trends, patterns, and insights. • Develop and maintain reports, dashboards, and data visualizations to present information to stakeholders. • Create and distribute regular performance reports to help business leaders make informed decisions. Data Modeling • Design and implement data models to support business requirements while developing and maintaining data warehouses or marts for efficient data storage and organization. Data Extraction and Transformation • Extract data from various sources such as databases, spreadsheets, and external systems, and cleanse and transform it to ensure quality and consistency Data Integration • Integrate data from disparate sources to provide a unified view of business information. • Use ETL (Extract, Transform, Load) processes or tools to automate data integration tasks. Business Insights • Work closely with business stakeholders to understand their needs and objectives, providing actionable insights based on data analysis to support decision-making. Predictive Analytics • Develop predictive models and machine learning algorithms to forecast future trends and outcomes. Data Governance and Security • Ensure data is managed and protected in compliance with relevant regulations and company policies while establishing data governance practices to maintain accuracy and integrity. Tool and Technology Utilization • Utilize BI tools and software such as Tableau, Power BI, or QlikView for data visualization and reporting. • Proficiency in SQL for querying and manipulating data. Continuous Improvement • Monitor the performance of BI solutions, making improvements as needed, while staying updated on industry best practices and emerging technologies in the BI field. Documentation • Maintain documentation of data models, reports, and processes for future reference and training. Project Management • Manage BI projects, including scoping, requirements gathering, and implementation, as needed. Strategic Planning • Develop and execute comprehensive sales and marketing strategies aligned with company goals, while identifying target markets, segments, and customer personas to drive growth. Prospect Research • Identify target markets, industries, and customer segments, and conduct research to gather information on potential leads, including company details, decision-makers, and pain points. Database Management • Maintain and update a comprehensive database of leads, including contact information and relevant details. • Use Customer Relationship Management (CRM) tools to track interactions and progress. Outreach Strategies • Develop effective strategies for reaching out to leads through channels such as email, phone calls, social media, and networking events, while customizing outreach messages based on the lead's industry, role, and pain points. Cold Calling and Cold Emailing • Initiate cold calls and send targeted cold emails to potential leads, crafting compelling value propositions and messages that address their needs Lead Qualification • Engage in conversations with potential leads to assess their level of interest and fit for the company's products or services, determining if they meet the defined criteria for becoming qualified opportunities. Appointment Setting • Schedule appointments or demos with qualified leads for further engagement with sales representatives, ensuring they align with both the lead's availability and the sales team's schedule. Educational Content Sharing • Provide leads with relevant and informative content such as blog posts, whitepapers, and case studies that demonstrate the company's expertise. Relationship Building • Establish and maintain positive relationships with leads, building rapport and trust over time, and promptly following up on their inquiries and requests professionally. Lead Nurturing • Develop nurturing strategies to engage with leads who are not yet ready to make a purchase. • Provide valuable insights, industry trends, and information to keep leads engaged. Data Analysis • Track and analyze lead generation metrics, such as response rates, conversion rates, and engagement levels, to refine outreach strategies and improve results. Collaboration • Coordinate with the marketing team to align lead generation efforts with marketing campaigns and collaborate with sales representatives to ensure a smooth transition of qualified leads into the sales pipeline. Continuous Learning • Stay informed about industry trends, sales techniques, and best practices for effective Lead Generation. Team Leadership • Lead and manage sales and marketing teams, providing guidance, training, motivation, and setting performance targets while monitoring team progress. Market Analysis • Conduct thorough market research to identify trends, opportunities, and competitive landscape. Business Development • Identify and pursue new business opportunities, partnerships, and collaborations while exploring avenues for expansion into new markets or industries. Sales Management • Oversee the sales process from lead generation to deal closure, managing sales pipelines, forecasting, and performance metrics. Marketing Campaigns • Plan and execute marketing campaigns across various channels, including digital, traditional, and social media, while coordinating with the marketing team to ensure consistent messaging and branding. Customer Relationship Management • Build and maintain strong relationships with key clients and partners while addressing customer inquiries, concerns, and feedback to ensure satisfaction. Budget Management • Develop and manage sales and marketing budgets, allocating resources effectively to maximize ROI. Sales Forecasting and Reporting • Provide accurate sales forecasts and regular reports to senior management while analyzing data to identify trends and opportunities for improvement. Strategic Partnerships • Identify and establish potential partners, distributors, and alliances to expand market reach, while negotiating and managing partnerships to achieve mutual objectives. Brand Management • Ensure consistent brand messaging and representation across all sales and marketing efforts while protecting and enhancing the company's brand reputation. Customer Engagement • Develop strategies to engage and retain customers through loyalty programs, upselling, and personalized experiences. Market Segmentation • Define and segment target markets to tailor sales and marketing approaches for different customer groups. Networking • Represent the company at industry events, conferences, as well as trade shows and build a network of industry contacts and potential clients. Continuous Learning • Stay updated with industry trends, sales techniques, and marketing innovations. Requirements • Bachelor’s degree in business, Marketing, or a related field. • Minimum 2-5 years of experience in a related role, preferably within a digital marketing or advertising agency. • Experience in campaign tracking and performance optimization is preferred. • Proficiency in data analysis tools and platforms such as Google Analytics, Google Data Studio or similar. • Strong problem-solving skills and the ability to translate data into actionable insights. • Good verbal and written communication skills in English and Arabic. • Good negotiation skills with the ability to resolve issues and client concerns. • Strong organizational, planning, problem-solving, and decision-making skills, and the ability to multitask, and work well independently and in a team setting. • Proactive go-getter with a growth mindset, eager to take on challenges and contribute to team success.