Job Description- Develop high-quality, strategic content for in-house and client marketing campaigns, including articles, banners, translations, landing page content, and ad copy.
- Align all content with overarching marketing and branding objectives, effectively communicating the value proposition and benefits to the target audience, driving conversions, and contributing to business growth.
- Produce high-quality, business-relevant content and manage content on various web platforms.
- Conduct ongoing research on industry trends to implement best writing practices and stay ahead of the curve.
- Utilize Google Analytics to analyze content performance, identify key trends, and make data-driven recommendations for improvement.
- Leverage AI tools to enhance efficiency and streamline content creation processes.
- Conduct thorough keyword research to optimize content for search engine optimization (SEO) performance and drive organic traffic.
Requirements- Proficient in both English and Chinese for verbal and written communications
- Degree holder in Marketing, Communications, Journalism, or a related field
- Experience in SEO writing is a bonus.
