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Executive, E Commerce (For SANTAN)
Salary undisclosed
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Job Description
eCommerce Strategy & Execution
• Develop and execute eCommerce strategies to drive sales growth on TikTok.
• Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
• Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
• Build relationships with key account managers to ensure the smooth campaign execution.
• Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
• Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.
Livestream Management
• Oversee the planning and execution of livestreams and manage monthly live schedule.
• Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
• Adjust livestream offers and product displays in real-time to boost conversion rates.
• Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.
Operations & Logistics
• Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
• Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
• Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
• Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
• Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics .
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
eCommerce Strategy & Execution
• Develop and execute eCommerce strategies to drive sales growth on TikTok.
• Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
• Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
• Build relationships with key account managers to ensure the smooth campaign execution.
• Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
• Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.
Livestream Management
• Oversee the planning and execution of livestreams and manage monthly live schedule.
• Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
• Adjust livestream offers and product displays in real-time to boost conversion rates.
• Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.
Operations & Logistics
• Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
• Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
• Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
• Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
• Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics .
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
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