Content Strategy Alignment: Reviewing the content planner, which outlines themes, campaign goals, and specific content types for a particular period (e.g., product launches, events, promotions).
Pre-Production:
Identifying the shoot's purpose (e.g., promotional campaigns, brand awareness, product highlights).
Preparing equipment (cameras, lighting, props, etc.).
Scouting locations or setting up the studio.
Coordinating with models, influencers, or team members featured in the content.
Execution: Capturing high-quality photos and videos that align with the brand’s aesthetic, values, and message. Creative angles, dynamic shots, and proper lighting are emphasized to maintain Vertico.my's professional standards.

2. Edit Video/Photo Based on Content Planner

At Vertico.my, this step ensures the raw footage and images are refined into polished content ready for posting:

Editing Workflow:
Video Editing: Includes trimming, adding transitions, music, voiceovers, captions, and animations to create engaging video content. Tools like Adobe Premiere Pro, Final Cut Pro, or Canva may be utilized.
Photo Editing: Enhancing images through color correction, retouching, and branding elements (logos, watermarks) using tools like Adobe Photoshop or Lightroom.
Adhering to Brand Identity: All edits ensure that the content adheres to Vertico.my's visual guidelines and tone, ensuring consistency across platforms.
Optimization: Exporting content in appropriate resolutions and formats suitable for platforms such as Instagram, Facebook, TikTok, or YouTube.

3. Post Content on Social Media

Posting is more than just uploading; it involves strategic planning and execution:

Content Calendar Coordination:
Following the schedule set in the content planner to ensure timely posting.
Considering optimal posting times to maximize audience engagement.
Captions and Hashtags: Crafting engaging captions that align with Vertico.my’s tone of voice. Utilizing relevant hashtags to increase visibility and reach.
Platform-Specific Strategies:
Instagram: Posting aesthetic photos and reels, utilizing Stories for interaction, and engaging with followers through polls and Q&A.
TikTok: Sharing short, catchy videos that align with trending audio or challenges.
Facebook/LinkedIn: Posting more detailed content, case studies, or announcements, depending on the platform's audience.
Engagement and Monitoring: Actively responding to comments, messages, and tags to foster community interaction and build relationships with followers.

How Vertico.my Stands Out

Creative Excellence: Content is not just created; it tells a story that resonates with the audience.
Data-Driven Posting: Social media analytics are used to refine strategies for better engagement and reach.
Consistency and Professionalism: Every step, from planning to posting, reflects Vertico.my's dedication to quality and branding excellence.

If you’d like more specific details or examples, let me know!

Job Type: Internship
Contract length: 5 months

Pay: RM1,000.00 - RM1,500.00 per month

Benefits: