Digital Marketing Executive

Online marketers use e-mail, internet and social media in order to market goods and brands. Responsibilities 1. Strategize and manage digital marketing campaigns/projects across multiple channels utilizing appropriate tools and techniques for email marketing, paid search, SEO, PPC, SMM and mobile advertising (including apps). 2. Develop content strategy across all relevant social and digital platforms (Telegram, Instagram, Twitter, Facebook, YouTube, Tiktok,Blogs, Videos etc.) and identify opportunities of engagement with the target audience to value add the user experience. 3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. 4. Be actively involved in SEO efforts (keyword, image optimization etc.) 5. To effectively strategies and execute the digital marketing activities to optimise the traffic on digital and social media channels. 6. To manage and execute all the digital campaigns and projects to ensure marketing objectives and deliverables are met within timelines and budget. 7. To source, evaluate and execute new media and new online marketing opportunities 8. To measure and report performance of all digital marketing campaigns and assess against goals (ROI & KPIs). 9. To identify trends, insights and optimise spend and performance based on the insights 10. To create clear, concise and engaging content for company website, newsletter and blog 11. To be the community manager for the social media pages 12. To perform other duties as assigned 13. To adhere and enforce all Company’s policies and procedures 14. To undertake/participate in any ad hoc projects or other relevant duties as assigned from time to time