Web Content and Marketing Specialist

Key Responsibilities:

1. Website Content Creation and Management:

• Develop, edit, and publish engaging web content, including articles, product descriptions, blogs, and landing pages.
• Ensure all website content aligns with brand guidelines and SEO best practices.
• Collaborate with designers and developers to maintain a visually appealing and user-friendly website.

2. Search Engine Optimization (SEO):

• Conduct keyword research to optimize website content for search engines.
• Implement on-page and off-page SEO strategies to improve rankings and drive organic traffic.
• Monitor website analytics to evaluate SEO performance and make data-driven adjustments.

3. Digital Marketing Campaigns:

• Plan and execute digital marketing campaigns to promote web content and drive traffic.
• Collaborate with the marketing team to align content with broader campaign objectives.
• Track and analyze campaign performance metrics to optimize effectiveness.

4. Social Media Integration:

• Develop and share web content on social media platforms to increase reach and engagement.
• Coordinate with the social media team to align website content with social media strategies.
• Respond to user interactions and feedback related to web content.

5. Content Strategy Development:

• Identify content gaps and opportunities to improve the user experience.
• Develop and maintain a content calendar to ensure consistent updates.
• Conduct competitor analysis to benchmark and refine content strategies.

6. Customer Engagement and Feedback:

• Monitor user behavior and feedback on the website to improve content and navigation.
• Implement tools like surveys or feedback forms to gather user insights.

Key Qualifications and Skills

Education:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Experience:

• 2-4 years of experience in content creation, digital marketing, or website management.

Technical Skills:

• Proficiency in content management systems (CMS) like WordPress or Drupal.
• Familiarity with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
• Basic knowledge of HTML, CSS, or website design principles.
• Experience with email marketing platforms and digital advertising tools.

Soft Skills:

• Strong writing, editing, and storytelling abilities.
• Analytical skills to interpret data and drive strategy.
• Excellent attention to detail and organizational skills.
• Ability to collaborate across teams and manage multiple projects.

Preferred Skills:

• Knowledge of graphic design tools like Canva or Adobe Creative Suite.
• Experience with e-commerce platforms and web analytics.
• Understanding of user experience (UX) design principles.

Job Types: Full-time, Permanent, Fresh graduate

Pay: RM3,500.00 - RM5,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• related: 1 year (Preferred)