Marketing Executive

Marketing Strategy and Campaign Support • Conduct research to understand market trends, customer preferences, and the competitive landscape. • Help create and execute marketing campaigns across various platforms, including digital, social media, and print. • Monitor and review campaign results to help improve strategies and achieve better results. Content Creation and Branding • Create compelling content for promotional materials, social media posts, newsletters, and websites, maintaining brand consistency. • Collaborate with in-house graphic designer to design engaging visuals and multimedia content. • Ensure alignment of all marketing materials with the company’s brand guidelines and voice. Website and Digital Platform Management • Regularly update and maintain the company’s website to reflect current promotions, events, and offerings. • Optimize website content for user experience and search engine rankings. Collaboration and Operational Support • Act as a liaison between the marketing and operations teams to align promotional activities with customer service goals. • Collaborate with sales teams to ensure campaigns support revenue targets and customer acquisition efforts. • Assist in training team members on marketing tools and processes when necessary. Analytics and Reporting • Utilise analytics tools to measure the performance of marketing campaigns and platforms. • Prepare detailed reports for stakeholders, including insights and actionable recommendations. • Monitor customer feedback to identify areas of improvement in marketing efforts.