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CRM Analyst

Salary undisclosed

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Job scope : • Working with customer segmentations, personas, user journeys • Working with existing client loyalty marketing (rewards based) programs and constructs Multi-cell CRM communication planning across acquisition, retention, win back, x-sell/up-sell, rewards collection, rewards redemption, best customer marketing • Establishing workflows and standards or entering data in the CRM • Spotting ways to improve usage of the CRM through automating consumer journeys • Analysing the marketing reports to determine what kind of customer trends the business should respond to, analysing data to inform business development and campaign • Partnering with different stakeholders to keep them informed about upcoming data management initiatives • Have experience in evolving or re-imagining client loyalty marketing programs and constructs B2C (B2B experience is also an asset) Multi-channel: email marketing, SMS marketing, targeted social media marketing, targeted advertising, website & mobile engagement
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