Digital Marketing Executive / Advertising Specialist

Full Time, onsite
DESINCE SDN. BHD.
Kapar, Malaysia

RM 2,000 - RM 3,500 / month

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WHO ARE WE ?

DESINCE is a fast-growing e-commerce fashion brand expanding into the retail market. With a strong presence in the digital space, we are now venturing into omnichannel strategies to combine online and offline customer experiences. This is an exciting opportunity to join a dynamic team and drive innovation across both e-commerce and retail platforms.

The Digital Marketing Executive will play a crucial role in bridging our e-commerce success with our retail expansion efforts. This position focuses on implementing digital marketing strategies that complement retail operations while leveraging e-commerce expertise to create unified campaigns. You will work closely with the Retail Sales Manager to maximize opportunities across digital and in-store channels.

WHAT WE SELL?

Full range of fashion related products ranging from men's to women's, from formal wear to casual wear.

EMPLOYEES

80 - 90 staff

COMPANY REWARDS

"Top Orders 2022 in Fashion Category in Lazada" - February 2023

"Top 3 Sidec ECM 2024, 2nd Runner Up " - May 2024

JOB DESCRIPTION

1. Digital Campaign Management

Plan, create, and execute omnichannel marketing campaigns to drive both in store foot traffic and online sales.
Leverage platforms like Facebook, Instagram, TikTok, and Google Ads for targeted retail and e-commerce marketing.
Optimize paid media budgets to ensure high ROI for both retail and online channels.

2. Content Creation & Management

Collaborate with the Sales Department / Creative Department to create engaging content that highlights in-store promotions, new product launches, and seasonal campaigns.
Maintain a content calendar for digital platforms to ensure synchronized communication across retail and e-commerce.
Create or oversee the development of visuals and videos tailored for both online and offline audiences.

3. Social Media Management

Manage social media channels to promote e-commerce campaigns and drivestore awareness.
Respond to customer inquiries related to both online and offline products,ensuring consistent messaging.
Analyze performance metrics to identify trends and opportunities for betterengagement.

4. Data Analysis & Reporting

Monitor and report on the impact of digital campaigns on retail sales (e.g., store visits, conversions) and e-commerce performance (e.g., traffic, revenue).
Use analytics tools like Google Analytics and Meta Insights to provide actionable insights for combined channel growth.

5. SEO & Website Optimization

Work with the team to optimize e-commerce product listings and ensure discoverability of in-store offerings online.
Improve website SEO rankings to attract both digital and physical store traffic.

6. Collaboration & Alignment.

Partner with the Retail Sales Manager to align digital marketing campaigns with retail store goals, including new store openings or promotions.
Work closely with e-commerce and creative teams to develop integrated marketing strategies that enhance the customer journey across channels.

7. Exploring New Opportunities

Identify and pursue digital marketing opportunities that enhance the e-commerce business (e.g., influencer marketing, partnerships, or affiliate programs).
Stay updated on retail marketing trends, including geotargeting, location-basedads, and digital loyalty programs.

REQUIREMENTS

Bachelor’s degree in Marketing, Business, Communications, or a related field.
1–3 years in digital marketing, preferably with exposure to e-commerce and/or retail industries.
Strong understanding of social media platforms and ad management tools(Facebook Ads Manager, TikTok Ads, Google Ads).
Experience with analytics tools (Google Analytics, Meta Insights) to track bothonline and offline performance.
Knowledge of SEO, email marketing platforms, and loyalty program tools.
Basic graphic design skills (e.g., Canva, Adobe Express) for content creation.
Excellent collaboration and communication skills to work with cross-functional teams.
Creative thinker with a proactive approach to identifying marketing opportunities.
Ability to manage multiple projects and meet deadlines in a dynamic environment.
Willing to relocate/travel in Kapar, Klang.