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Guitar Brand Specialist

RM 2,800 - RM 4,500 / Per Mon

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Requirements

  • Extensive knowledge and passion in guitars, with a deep understanding of the competitive landscape.
  • A proven track record of developing and executing successful brand strategies in the music industry or a related field.
  • Excellent communication, writing, and presentation skills, with a passion for crafting compelling content that resonates with guitarists.
  • Proven ability to build and maintain strong relationships with internal teams, external partners, media contacts, guitar artists, and key retailers. You'll also be able to effectively lead and motivate a team towards achieving brand goals.
  • Experience with brand performance measurement and a focus on using data to optimize brand impact within the musical instrument market.
  • Candidates with business or marketing backgrounds are encouraged to apply.

Responsibility

  • Manage end to end brand lifecycle from purchasing and supplier management, to launching and growing the brand.
  • Develop and execute a comprehensive brand strategy for assigned guitar brand(s), encompassing product positioning, messaging, pricing, and go-to-market initiatives.
  • Lead the creation of engaging brand content, including product descriptions, marketing materials, social media campaigns, artist partnerships, and trade show presentations.
  • Conduct in-depth market research to understand customer preferences, competitor analysis, and industry trends, informing brand strategy and content creation.
  • Represent the brand at industry events, build strong relationships with media, artists, and key retailers, and cultivate brand awareness within the music community.
  • Track and analyse brand performance metrics, including sales figures, brand sentiment, and customer feedback, to identify areas for improvement and refine strategies for continued brand growth.

Benefits

  • Supportive and engaging work culture
  • Weekly company sports activities (badminton, futsal)
  • Comprehensive insurance coverage (hospitalization, medical card, dental) for qualifying employees

Additional Benefits

  • Annual Bonus
  • Allowance Provided
  • Medical and Hospitalization Leave

Job Types: Full-time, Permanent

Pay: RM2,800.00 - RM4,500.00 per month

Benefits:

  • Dental insurance
  • Health insurance
  • Opportunities for promotion
  • Professional development