Marketing Strategy Lead

JD: Key Responsibilities: - Lead and manage a team of marketing automation specialists, optimizing campaigns and workflows for maximum efficiency and effectiveness. - Develop, implement, and oversee marketing automation strategies using platforms like HubSpot, Marketo, or Salesforce Marketing Cloud. - Collaborate with marketing, sales, and analytics teams to design and execute lead nurturing, segmentation, and personalization strategies. - Use A/B testing, multivariate testing, and other optimization techniques to improve email, landing page, and conversion rates. - Monitor campaign performance and provide actionable insights, making adjustments based on data and performance metrics to meet marketing goals. - Ensure the successful implementation of automated workflows, customer journeys, and communication plans, tailored to specific segments and personas. - Manage the integration of marketing automation tools with other systems (e.g., CRM, CMS, analytics tools) to ensure seamless data flow and campaign effectiveness. - Provide regular performance reporting to leadership, outlining key metrics such as open rates, conversion rates, customer engagement, and ROI. - Maintain up-to-date knowledge of the latest trends, tools, and best practices in marketing automation and optimization. - Train and mentor the marketing automation team, ensuring skills development and best practice adoption. - Managing and optimizing marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, etc.). - Strong understanding of lead generation, nurturing, and segmentation techniques. - Expertise in A/B testing, multivariate testing, and other marketing optimization techniques. - Experience with HTML, CSS, and basic JavaScript for email template development and troubleshooting. - Analyzing local competition and strengthening the company’s brand position in assigned regional areas, especially Thailand - Knowledge of CRM systems and how to integrate them with marketing automation tools. - Familiarity with web analytics tools (e.g., Google Analytics) and optimization platforms (e.g., Optimizely, VWO). - Certification in marketing automation platforms (e.g., HubSpot, Marketo, etc.).