What You’ll Do:Influencer Partnerships- Research, identify, and establish connections with influencers, thought leaders, and live streamers aligned with our brand and financial market audience.
- Oversee the end-to-end execution of influencer campaigns, including live webinars and educational events to promote financial products and increase engagement.
- Negotiate contracts and foster long-term, mutually beneficial partnerships with influencers.
Marketing Strategy Execution- Design and implement strategic marketing plans to enhance brand awareness and social media engagement within the financial industry.
- Collaborate with the creative team to produce high-quality, engaging content, such as infographics, explainer videos, and webinars, for platforms like TikTok and Instagram.
Performance Monitoring and Optimization- Track, analyze, and report campaign performance, providing actionable insights to refine and enhance strategies.
- Leverage data-driven insights to identify growth opportunities and maximize ROI on marketing efforts.
Trend Analysis and Innovation- Stay updated on trends in social media, influencer marketing, and the financial industry, identifying emerging platforms and innovative strategies.
- Conduct market research to ensure our brand resonates with financial professionals, traders, and retail investors.
Cross-Team Collaboration- Work closely with branding, product, and sales teams to align marketing campaigns with overall business objectives.
- Partner with financial institutions, analysts, and industry leaders to expand brand reach and credibility.
What You’ll Need:- Experience: Minimum 2 years of relevant experience in Social Media Marketing, Digital Marketing, or KOL Management. Prior experience in the financial markets industry is a significant advantage.
- Skills: Proficiency in managing TikTok, XHS, Instagram, with strong communication skills in both Mandarin and English (spoken and written).
- Technical Ability: Advanced knowledge of Microsoft Excel and Google Sheets. Excellent organizational skills are essential.
- Attributes: Self-driven, detail-oriented, and capable of handling multiple tasks in a dynamic and fast-paced environment.
What We Offer:- Competitive salary and a comprehensive benefits package.
- Performance-based bonuses to reward exceptional contributions.
- Career growth opportunities in a rapidly growing global organization.
- A collaborative and innovative work environment that values your ideas.
- Access to cutting-edge tools and top-tier talent in the fintech and marketing industry.
- A prime office location in Kuala Lumpur with excellent public transport accessibility.
