Malaysia Marketing Manager - SPARKS Education

We're looking for an exceptionally skilled and driven Marketing Manager to join the dynamic team at Sparks Education, an esteemed English and Sports ECCE (Early Childhood Care and Education) brand from Indonesia. With our expansion into Malaysia, we need someone seasoned to share our story and spearhead team building for the new education chain. As the Marketing Manager, you'll wield significant influence in crafting our brand identity, solidifying market presence, and propelling the growth of our outlets in Malaysia. This role promises an exhilarating chance to be part of a groundbreaking venture in the thriving ECCE industry, making a tangible impact on the success of our brand.

Responsibilities:

1. Strategic Planning: Devise and execute strategic marketing plans tailored precisely to the Malaysian market. Your goal? To boost brand awareness, acquire students, and firmly establish Sparks Education as the go-to hub for early childhood English and Sports.
2. Brand Management: Take the helm in establishing and upholding the Sparks Education brand in Malaysia. Ensure coherence in messaging, visual identity, and brand positioning across all marketing avenues.
3. Market Expansion: Pinpoint key demographics and locales for outlet expansion. Conduct thorough market research and devise savvy market entry strategies to propel outlet growth and market infiltration.
4. Team Building: Build, train, and mentor a top-notch marketing team primed to support Sparks Education's expansion in Malaysia. Foster a culture of collaboration, innovation, and excellence within the team.
5. Digital Marketing: Direct digital marketing initiatives, spanning website management, SEO/SEM, social media, and online advertising campaigns. Your aim? To boost online visibility, drive web traffic, and generate leads.
6. Content Creation: Craft engaging, informative content across various channels: think blog posts, social media content, email newsletters, and promotional materials. Educate and captivate our target audience.
7. Campaign Management: Strategize and execute marketing campaigns, promotions, and events to stir up excitement, drive foot traffic to our education centers, and bolster student acquisition and retention.
8. Partnerships & Collaborations: Identify strategic partnerships and collaboration opportunities with influencers, brands, and organizations. Enhance brand visibility, tap into new audiences, and fuel business growth.
9. Performance Analysis: Monitor key performance metrics, such as website analytics, conversion rates, and campaign ROI, to fine-tune marketing strategies for maximum impact.
10. Budget Management: Control the marketing budget. Allocate resources judiciously and monitor expenses closely to ensure optimal utilization and ROI.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is advantageous.
2. Proven experience in marketing management, ideally within the early childhood education industry. Your track record should speak volumes about your ability to drive business growth and expansion.
3. In-depth understanding of the Malaysian market and its cultural nuances. Previous experience launching and scaling businesses in Malaysia or similar markets is a significant plus.
4. Strong leadership and team-building prowess. Inspire and motivate team members, nurture a collaborative work environment, and deliver results.
5. Expertise in digital marketing strategies and tactics, spanning SEO, SEM, social media marketing, email marketing, and online advertising. Your focus? Driving online visibility and lead generation.
6. A creative visionary with a strategic mindset. Develop innovative marketing strategies that resonate with our audience and set our brand apart.
7. Sharp analytical skills. Interpret data, extract insights, and make data-driven decisions to optimize marketing performance and ROI.
8. Outstanding communication and interpersonal skills. Build relationships, communicate effectively with stakeholders, and represent the brand professionally.
9. Proficiency in marketing analytics tools, CRM software, and content management systems.
10. A passion for the early education industry. Stay abreast of industry trends, innovations, and best practices.

If you're a dynamic, results-oriented marketing professional with a passion for education and a proven knack for driving business growth and expansion, we'd love to have you on board. Join us on this thrilling journey to establish Sparks Education as the ultimate destination for early childhood education in Malaysia. Don't miss out—apply now!