Assistant Manager/Marketing, Brand Marketing

Job Description

1. Brand Collaboration:

• Identify and establish strategic partnerships and collaborations to enhance brand visibility and market reach.
• Negotiate and manage contracts with partners, ensuring alignment with brand objectives and values.

1. Event Management:

• Plan, coordinate, and execute brand-related events, including product launches, trade shows, and promotional activities.
• Oversee event logistics, from concept development to post-event analysis, ensuring a high-quality experience for attendees.
• Manage all regional baby fairs, coordinating with organizers on layout, agreements and marketing activation throughout the events. Top of FormBottom of Form

1. Internal Sales Team Support:

• Collaborate with the internal sales team to develop marketing strategies and materials that support sales objectives.
• Provide tools and resources to aid in the effective promotion and selling of products or services.

1. Campaign Creation:

• Develop and implement marketing campaigns to boost brand awareness and engagement across various channels.
• Analyse campaign performance and adjust strategies as needed to maximize effectiveness.

1. International Support:

• Coordinate with international teams to support regional marketing needs and initiatives.

1. Marketing Collateral Preparation:

• Create and manage marketing materials for new products, ensuring they are compelling and aligned with brand guidelines.
• Oversee the production and distribution of collateral, including brochures, POSM, digital content, and promotional items.

1. Public Relations Management:

• Manage relationships with PR agencies to enhance brand reputation and handle media inquiries.
• Develop press releases, media kits, and other PR materials to effectively communicate brand messages.

1. Product Launches:

• Lead the marketing strategy for new product launches, coordinating cross-functional teams to ensure successful execution.
• Monitor market trends and competitor activities to refine launch plans and tactics.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven track record of successful brand marketing, event management, marketing campaign or a similar role.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment
• Team player and willing to learn
• Able to communicate in both English and Mandarin languages.