Performance Marketing Specialist

Who are we?

Synagie is the #1, most awarded eCommerce Enabler in Southeast Asia.

Founded in 2016 and headquartered in Singapore, the Group enables digital and Omni-commerce across all major channels and platforms in 7 markets.

With over 600 brand partners and over 1,000 e-store operations, Synagie has been the reigning Winner of Lazada Regional Partner of the Year for 2 years (2021, 2022) and is the 3-starred (highest-rated) partner certified by Lazada and Shopee.

Synagie maintains a gender-balanced, diverse workforce, employs over 450 professionals across the region, and commits to fair, inclusive, and progressive workspaces.

Performance Marketing

• Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
• Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
• Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics.
• Data Analysis: Utilize analytics tools to monitor and analyse campaign performance, extracting actionable insights to optimize strategies and drive continuous improvement.
• Market Research: Stay informed about industry trends, competitive landscapes, and emerging technologies to drive innovation in performance marketing strategies.
• Reporting: Prepare regular reports on campaign performance, providing clear insights and recommendations for future optimizations.

Client Management

• Collaborate with internal and external stakeholders to ensure the successful implementation of content marketing strategies & projects.
• Build long-term relationships with clients to develop a trusted advisor relationship.
• Manages client expectations and delivery across all campaigns.
• Track and measure the delivery and campaign performance for actionable post-mortem reports, providing meaningful insights and identifying future revenue opportunities.

Administrative

• Manage and ensure billings and payment accuracy.
• Documentation and archival of campaign post-mortem and compilation of campaign performance benchmarks.

Requirements

• Min 1 year of relevant experience developing and executing successful digital advertising campaigns and managing Google Ads accounts and campaigns.
• Proven experience in managing projects with mid-large budgets.
• Strong analytical skills with the ability to translate data into actionable insights.
• Able to negotiate, influence and collaborate with internal and external stakeholders.
• Excellent written and verbal communication skills in English
• Ability to work independently with minimal direction, seeking coaching and guidance as needed.