Channel Sales Manager

As Channel Sales Manager, you are part of our sales team and you will be tasked with managing relationship with channel partners, such as distributors, dealers, lead finders, as well as customers. Meantime, you will have to find the appropriate business channel partners to drive the sales of the company’s products and services.

We are looking for an experienced Channel Sales Manager which is customer-oriented and result oriented to grow our company to achieve another new milestone of sales achievement. You are necessary to have strong communication, negotiation, and leadership skills, along with a deep understanding of sales dynamics and distribution channels, in expanding market reach, drive revenue growth and maintain strong partnerships with channel stakeholders.

This is a full-time position to support Southeast Asia and South Asia, and you are expected to be frequent travel to these regions.

Responsibilities

· Design, developing, and implement channel strategies to maximise sales through various distribution channels, considering factors such as market demand, competition, and target customers.

· Identify and recruit new channel partners, including distributors, dealers, lead finders, and other relevant partners.

· Establish and maintain strong relationships with channel partners, providing support to ensure their engagement and commitment to selling the company's products/services.

· Conduct market research and analysis to identify opportunities, trends, and competitive threats within assigned channels.

· Set sales targets and objectives for channel partners, monitor performance, and provide regular feedback and support to optimize sales effectiveness.

· Negotiate contracts and agreements with channel partners, outlining terms and conditions for sales, distribution, pricing, and support.

· Collaborate with internal teams, including business and product development, marketing, and operations, to support channel initiatives and ensure alignment with overall business objectives.

· Collaborate with business development and marketing teams to develop promotional campaigns, marketing materials, and sales tools tailored to each distribution channel.

· Provide training, product knowledge, and ongoing support to channel partners to ensure channel partners have the necessary skills and resources to effectively sell the company's products/services.

· Identify, build and maintain Key Accounts to expand the relationships and market share. Work closely with associated business partners, and thus maintain and develop the strategic relationship with the Key Accounts.

· Prepare and present reports, forecasts, and recommendations to management on channel sales performance and initiatives.

Qualifications

· Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

· 10 years of experience in channel sales management or a similar role, preferably in the flexible packaging industry.

· Proven track record of success in developing and managing channel partner relationships and driving sales growth.

· Strong understanding of sales principles, distribution channels, and market dynamics.

· Excellent communication, negotiation, and interpersonal skills.

· Ability to multitask, prioritise, and manage time effectively in a fast-paced environment.

· Proficiency in CRM software and Microsoft Office suite.

· Possess own transport and willing to travel 90% of working time domestically, Southeast Asia and South Asia.

· Knowledge of flexible packaging laboratory equipment is a plus.