Senior Brand Strategist

About Us:

WIZ.AI provides enterprise-grade conversational AI solutions to enhance customer experience and increase operational efficiency. WIZ.AI's AI Agents provide human-like engagement to facilitate customer interactions at scale, enabling businesses worldwide to connect with their customers and provide exceptional customer service and strong business ROI.

Role Overview:

As a Brand Strategist at Wiz.AI, you will be at the forefront of marrying creativity with strategic acumen in a dynamic environment where adaptability is key. Your role will be critical in shaping the brand’s strategy and creative direction, driving the development o f initiatives across multiple channels to position Wiz.AI as a leader in conversational AI in the SEA region.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that resonate with diverse audiences across SEA and LATAM, enhancing brand loyalty, trust, engagement, and supporting customer acquisition efforts.
• Lead insightful presentations to the executive team, offering strategic recommendations, market insights, and competitive analyses to inform decision-making and prioritize resources.
• Manage end-to-end joint marketing partnerships, including the creation of co-branded marketing materials and co-organizing events to boost solution adoption.
• Stay informed on market trends and the competitive landscape, responding proactively to market intelligence and competitor activity to maintain and enhance market leadership.
• Utilize data-driven insights to continuously refine marketing approaches, maximizing commercial results.
• Define product-market fit strategies, identify target audiences, and transform market insights into actionable strategic plans.

Candidate requirements

• A bachelor’s degree in Business, Marketing/Product Marketing, or a related field, with a minimum of 7 years of relevant professional experience.
• Proven leadership in managing projects and coordinating with external agencies.
• Strong capabilities in design thinking, problem-solving, and effective communication.
• Familiarity with a broad range of marketing channels, including digital platforms such as Google, LinkedIn, Meta, YouTube, etc.
• Proficiency in managing both internal and external stakeholder relationships.
• Highly organized and detail-oriented with excellent project management skills and a strong sense of ownership.
• Previous experience in the high-tech industry is advantageous.
• Knowledge of Large Language Models (LLM) and hands-on experience with design software (Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro/Final Cut, Figma) are preferred.