Head of Marketing

Position Responsibilities

Primary rolesTo strategize, develop, manage, execute and optimize customer journey from acquisition to repeatpurchase via

• Identifying opportunities in the market via existing and emerging marketing channels and tactics.
• Identify market gap in demographics, market trends, product offerings, consumer behaviours in order to craft marketing strategies to capture new or potential marketsegment based on the company’s business objectives
• Strategize, implement and evaluate the effectiveness of marketing strategies, campaigns, andtactics. Identify areas for improvement, conduct A/B testing, and implement optimizationstrategies to achieve better results with each marketing channel.
• Manage multiple marketing divisions including but not limited to campaign, partnership,growth, loyalty, and retail marketing.
  
  

General Scope

• Analyze market trends and competitors to identify opportunities for differentiation.
• Work closely with agencies and internal creative teams to produce high-impact marketingcampaigns.
• Monitor and report on marketing campaign performance and make data-driven recommendationsfor optimization.
• Implement effective customer acquisition and retention strategies, both online and offline, to driveapp downloads, app purchase, user engagement, retention, and foot traffic to ZUS Coffee outlets.
• Develop and optimize digital marketing campaigns across various platforms to attract and retaincustomers.
• Utilize social media, email marketing, and other channels to reach and engage the targetaudience.
• Measure and report on app metrics, such as active users, conversion rates, and revenue.
  
  

Tactical Promotions

• Plan and execute short-term tactical promotions to drive sales and engagement.
• Collaborate with the sales and operations teams to ensure seamless execution of promotions.
• Monitor and evaluate the impact of tactical promotions on the business.
  
  

Campaign Development

• Create and manage marketing campaigns that align with ZUS Coffee's brand identity and values.
• Develop compelling content and messaging to engage customers across various marketingchannels.
  
  

Retail Marketing

• Develop in-store marketing strategies and point-of-sale materials to enhance the customerexperience.
• Implement retail-specific promotions and campaigns to drive sales at ZUS Coffee outlets.
  
  

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Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• Proven experience in marketing, business development, tech, or F&B industry,
• Work experience in food delivery services, tech startup or e-commerce is a bonus.
• Strong understanding of omnichannel marketing, performance metrics, and analytics.
• Exceptional interpersonal and negotiation skills.
• Effective project management and organizational abilities.
• Proficiency in data analysis and reporting tools.
• Excellent written and verbal communication skills.
  
  

a Necessity, not a Luxury

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-zus-coffee-job-head-of-marketing]