Performance Marketing Specialist
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Performance Marketing
• Lead strategy and campaign planning, buying, implementation and reporting for the client’s digital campaigns.
• Manage a number of different client stakeholders and product portfolios.
• Guide and develop the team from Assistant through to Manager levels.
• Evaluate, recommend and implement different tech and data partners to improve efficiencies with buying and targeting.
• Understand both the digital marketplace to provide recommendations to the client on new trends and innovations.
• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Additional Job Details: 1 - Digital Customer Strategy (P4 - Expert) | 2 - Paid Search (P4 - Expert) 1 - English (C1 - Expert)